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15 Pop Acts to Catch at SXSW 2017

As March rolls around, music lovers from all over the world gear up for their annual pilgrimage to Austin, Texas, where the South by Southwest Festival will draw tens of thousands of people for a week-long celebration of all things music, from panels to workshops to—the best part, of course—performances.

While SXSW showcases a variety of diverse genre artists, from rap to rock, this year, we set our sights on the rising pop stars set to take the stage (literally!) in various venues and dive bars across the city.

From actress-turned-singer Bridgit Mendler to New York wunderkind Maggie Rogers to K-pop girl group Red Velvet, click through (above) to see our top 15 must-see pop acts at SXSW 2017.

NEXT: THE 10 BEST NEW ARTISTS OF 2016

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