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50 Cent to Feed America with SMS Audio Headphones

50 Cent
Stephen Lovekin, Getty Images

50 Cent is continuing his ongoing efforts to make sure that people are being fed all over the world. His Street King energy drink initiative is feeding impoverished families in Africa and now, with his latest venture, the altruistic rapper is feeding people in the United States.

At a New York event for his newly-launched line of SMS Audio headphones, Fiddy announced that with every sale of his $300-$400 headphones, proceeds will go to the U.S. hunger-relief organization Feeding America.

“Because of my Street King initiative, with every purchase there’s a meal being provided through the United Nations World Food Programme,” he tells MTV News. “And with this actual project, I decided I wanted to do something here in America. So for every pair of these headsets that are sold domestically and online through, 250 meals will be provided by Feeding America.”

50 Cent describes his business model as “conscious capitalism,” and believes that if more major companies embraced this ideology, it could help solve many of the social ills in America.

“I think business is the answer for finding finances for situations that have been unanswered and untouched,” he says. “If young entrepreneurs follow in my footsteps, with having a charitable business model that actually gives back, then you don’t have people standing at Occupy Wall Street because they’re aware that the major corporations are conscious of them.”

Watch 50 Cent Talk About His SMS Audio Headphones / Feeding America Campaign

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