Adam Levine Is a $35 Million Business, So Says His Hollywood Reporter Cover
Adam Levine is no mere frontman of a pop rock band. He is not only a popular coach on 'The Voice' or a Kmart fashion designer or a fragrancier or a serial dater of hot models. He isn't just an actor on 'American Horror Story: Asylum' and star of 'Can a Song Save Your Life,' a new film. He is, however, a $35 million business.
Levine's increased visibility has elevated him to the A-list, and he got a Hollywood Reporter cover for his efforts. He and his tattoos look good in that open-legged, leaves-little-to-the-imagination pose.
He has other entrepreneurial irons in the fire, having just signed an endorsement deal to be a spokesman for Proactiv, although we doubt A. Lev has a zit problem. He also has a record label and signed 'Glee' star Matthew Morrison to a contract.
It's good to be A. Lev. See, he even gets his own cool, abbreviated name.
"Adam is now a worldwide empire," says veteran music manager and biz legend Irving Azoff, formerly of Front Line Management, which reps Levine.
Indeed, he's an industry unto himself, adopting the new business model where musicians find other revenue streams and income sources when record sales ain't paying the bills. He took a risky gig with 'The Voice,' since reality singing shows are not the playground of self-respecting rockers. And the reward was in the multi-millions.
Levine says that 'The Voice' caused him to morph from rocker to entrepreneur. "'The Voice' was the first real job I've ever had that wasn't just messing around with music," the falsetto-voiced singer said. "I don't really know what happened, but it initiated some kind of mode in my brain. It put me on this trajectory, and I love it."
He also admits that the show allows him to be seen in a different light and his personality takes center stage, making him the breakout star among the coaches, along with his bromantic interest Blake Shelton.
"No one knew what I was really like or whether I had anything to say. … I think that the occasional soccer mom probably thought I was a slut," he said, acknowledging the previous perception of him as just a pretty face. "The show put me in an interesting light to be cross-examined and analyzed by the world at large, and I think that I succeeded in making them like me."
They like him. They really like him.
Don't roll your eyes. He's actually correctamundo about that assertion. E-Poll Market Research reports that awareness of Levine has tripled since 'The Voice' and his likability rocketed 20 percent.
It's good to be A. Lev.
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