Adele Tells Q She Won’t Sell Out, Takes the Power Back
Adele rocks the cover of the most recent issue of Q; and the singer, whose album has enjoyed multiple, staggered weeks at No. 1 on the sales charts, is adamant that she will not sell out.
She won’t use her songs in commercials or other advertisements. "I think it's shameful when you sell out," she says. "It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted."
Adele enforces this rule by attending marketing strategy sessions and personally approves promotional initiatives. That’s a hands-on artist (and a possible nightmare for a label rep with an agenda), but Adele retains control over how her art is heard, handled, presented, marketed, bought and sold.
The British beauty also refuses to repackage her albums with extra bonus tracks a few months after releasing them initially under the guise of a special edition! It’s essentially buying the same album twice, and Adele ain’t having it. "I was furious when they did that on '19,'" Adele recalles about her debut album. "I said 'No' and they did it anyway. Just mugging off your fans."
She also wants to avoid over-exposure, and no, she doesn’t mean with skimpy attire. "I don't want to be in everyone's face. I'm a big music fan and I get really pissed off when it gets like that ... And I don't want people to get like that with me," she says.
Festivals are also on her list of "won’t dos." She said, "I will not do festivals. The thought of an audience that big frightens the life out of me. I don't think the music would work either. It's all too slow."
Festivals may be too slow, but for Adele, her career is on the fast track and it's only picking up speed.
Watch the Adele 'Rolling in the Deep' Video