‘American Idol’ Judge Steven Tyler Breaks the Rules in New Burger King Commercial
Aerosmith frontman, ‘American Idol‘ judge, shameless flirt and now Burger King rep, Steven Tyler pretty much does it all. In his new BK commercial, Tyler’s hilarious antics keep customers happy — and make us pretty hungry just watching it.
“Welcome to Burger King, honey!” Tyler says to an amazed girl at the drive-thru window. In another scene, he has his arms around two patrons discussing Kung Pao. Next he dons red heart-shaped glasses (a little old for ‘Lolita’ references, eh?) asking a customer if she tried the sauce, is baffled by the drive-thru headphone monitors and indulges in some delish chicken strips. At one point, Tyler gets scolded for not wearing a hairnet — and his response to his supervisor is pretty hilarious, then plays harmonica with his coworkers.
It’s a pretty fun clip to watch, and Burger King’s senior vice president of North America marketing couldn’t be happier with Tyler’s performance. “The big challenge is how do you really grab people’s attention?” Alex Macedo told AdAge (quotes via Blabbermouth). “And most of all, how do you get them to taste the product? We chose [Tyler as one of the] celebrities to get people’s attention faster and to show the diversity that we have with our brand.”
We agree with Macedo that Tyler’s a good choice. He’s so lovable and amusing to watch that he can appeal to a wide demographic of hungry viewers!
Watch Steven Tyler’s Burger King Commercial