Contact Us

Meet the Woman Handling Behind-the-Scenes Biz for ‘X Factor’ Judge Simon Cowell

SimonCowell
Frederick M. Brown, Getty Images

Simon Cowell is a media mogul, which makes him a media magnet, as well. He sees no less than 500 tabloid items printed about him and his entertainment properties in a single year. His ‘X Factor‘ show antics and his love life are often the topics of the press and publicity surrounding the acid-tongued judge. Simon Cowell, Inc. is a well-oiled machine, a brand and a corporation, and as the saying goes, behind every good man is an even better woman.

Meet Ann-Marie Thomson, Cowell’s PR rep, who is the global head of media for his Syco Entertainment. At 33, the blonde Brit manages Cowell’s media empire (and his relationship to the media), the properties of which include the ‘Got Talent’ and ‘X Factor’ franchises, along with his Syco Records label.

In a chat with Hollywood Reporter, Cowell said, “If Ann-Marie calls you at 10:30 at night, it isn’t good news.” He revealed that Thomson is unique since she “understands the relationship that I like to have with the media — a close one. A lot of publicists treat the media like enemies, which is ridiculous because the media makes you. She respects press.” Thomson concurred, “We treat press like a partner in the show. We’re all in the entertainment business, so what benefits us benefits you.”

Hey Ann-Marie, have you read PopCrush’s weekly recaps and extensive media coverage of the show? We’re partners.

Thomson is just one of many PR pros in the mix surrounding the show. The press teams at FOX, high-powered agency PMK and Fremenatle Media, also manage the publicity machine surrounding Cowell and the she show. But Thomson is Cowell’s right-hand woman. While many PR reps are looked at as “flacks,” it’s clear that Cowell and Thomson have a good thing going.

View a gallery of images of Thomson managing the Cowell empire here, where the judge reveals what he looks for in a PR rep and more. He says a publicist will devote themselves to you above and beyond, giving up nights and weekends and more.

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://popcrush.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Popcrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on Popcrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!