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Artist to Watch in 2012: Cher Lloyd

Cher Lloyd
Dave Hogan, Getty Images

Cher Lloyd is already a big star in her native U.K., and why not? Since going viral with a blisteringly too-cool-for-school audition on the ‘X Factor‘ performing Keri Hilson‘s version of Soulja Boy’s ‘Turn My Swag On,’ Lloyd has emerged as one of the coolest new chicks in the game.

Her album, released in the U.K., is sparkly teen pop with a robust charge of urban influence threaded throughout, with standout tracks like the hater-refuting ‘Swagger Jagger’ and the Max Martin-penned Mike Posner collab ‘With Ur Love’ showing Lloyd’s spunky personality.

Now signed to Epic and championed by L.A. Reid as a voice who is sure to be “massive” in the U.S., Lloyd’s star is rising fast. Oh, and the fact that her single ‘Want U Back,’ features ‘X Factor’ U.S. rapping whiz-kid Astro? Crossover success seems imminent. — Sam Lansky

Next: Labrinth

Watch the Cher Lloyd ‘Want U Back’ Video Feat. Astro

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