Beyonce to Release Third Fragrance, Called Pulse, This September
Beyonce may be readying her fourth solo album, '4,' due out June 28, but it's her third fragrance that also has her attention. She will release Pulse this September, which is also the month of her birth.
Beyonce told ELLE that Pulse "represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat -- it’s my stage persona." She compared it to her debut fragrance, Heat, which she said "represents my sensual side, it's very spicy and Southern," whereas her second scent, Heat Rush, is more "about the woman I am on my off time, when I'm on vacation."
Three scents, three sides of the multi-faceted Beyonce.
B did say that her performance at the Billboard Music Awards and on Oprah's farewell show made her nervous, calling it a "natural response to something exciting and fresh and inspiring. It's just like when you're in a relationship. It's not good when your pulse stops racing. That means you've got to spice it up."
The Queen Bee also said that the bottle's inverted design is inspired by who she is on stage, as well, admitting, "I wanted something modern that incorporated fashion into the overall design, so my stage costumes inspired the upside down chrome cap of the bottle." No details go unconsidered by Beyonce, it seems.
With four solo efforts and three perfumes under her Swarovski crystal studded belt, Beyonce added she has learned that both professional endeavors are quite similar. "Figuring out the ingredients in a fragrance that complement each other is no different than trying to figure out the combination of melody and lyrics for a song -- it's just as difficult," Beyonce reasoned. "Both are something that take a lot of hard work. You need to have a strong opinion and know exactly what you want. I use my instincts from writing songs and coming up with videos—all of the things that have developed my taste level -- and apply them toward making a fragrance."
With a new anthem that empowers and emboldens females ('Run the World (Girls)'), it's no surprise that the singer draws a parallel between songs and fragrances in their ability to strengthen the person listening to or wearing them! "I feel incomplete when I don't have my fragrance on; it's like putting on your stilettos. When you feel good, when you look good, when you smell good, when you're fresh, it makes you feel so confident. You feel that much more sexy when you know that you're going to leave a lasting impression," she said.
Check Out the Commercial For Beyonce's First Fragrance, 'Heat'