Find Out Where Beyonce, Lady Gaga, Taylor Swift Rank on Billboard Power 100
Billboard has released its Power 100 ranking in the music industry and the list is full of music industry movers and shakers, most of them of the "behind-the-scenes" sort. Some of your favorite pop stars made the list, though! New mom Beyonce, the Mother Monster known as Lady Gaga and country dynamo Taylor Swift all occupy space on the list.
Blue Ivy's parents are a true music biz power couple, with Jay-Z and Bey ranking together at No. 13. There's safety and power in numbers, right? With the Hov having 12 Billboard No. 1 albums(that's a record) and having sold 28 million albums in the U.S., and the bootylicious Queen B selling 29 million album as a member of Destiny's Child and as a solo artist, it's easy to see why they landed where they landed.
T Swift entered the list at No. 78, for a variety of reasons. In addition to the fact that she is a crossover artist beloved in both the pop and country worlds -- not to mention how fervently her teen set worships her -- Swift has many revenue streams and branding arms to her empire: She owns her own management company; launched her own perfume; is a CoverGirl pitchwoman; has a Walmart clothing line; and a retail partnership with Target. Swift is a branding genius.
Gaga popped up at No. 84. Her savvy and expertise in the social media space is the source and the seat of her power, since she has more Twitter followers than anyone else. That direct connection to her little monsters ups her ante, since lots of people are paying attention to what she says. She's also the creative director for the Polaroid Grey Label, further cementing her commitment to the idea of digital marketing.
Gaga and Beyonce also ranked on Forbes 20 Youngest Power Women list.