As if it were even possible, Beyonce is even more fierce with child. Mrs. Jay-Z hit up the Big Apple on Wednesday to launch her new Pulse fragrance, and she was looking sassier than ever rocking a blue sequined baby belly.

Bey was 'toned down' in a simple side braid, but still managed to look absolutely flawless. With respect to fashion and Pulse's blue perfume bottle, she kept things single-toned with an all blue outfit, complete with sparkling blue earrings to match her sequined jacket and sequined mini-dress.

Looking at these photos from the penthouse launch party at Dream Downtown, we can't help but be reminded of the Pulse commercial, which also shows the '4' starlet rocking something silvery blue and equally as slinky as she spritzes her latest scent. We can't wait to catch a whiff!

Scroll through these pictures of Beyonce at the Pulse fragrance launch in New York City and let us know what you think of outfit. Do you think she's trying to accentuate her baby bump or hide with her recent wardrobe choices?