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BLACKPINK’s ‘As If It’s Your Last’ Video Is Breaking YouTube Records Left and Right

BLACKPINK As If It's Your Last
YG Entertainment / YouTube

BLACKPINK are in our area once again.

They’ve come back so hard, in fact, that they can’t seem to stop shattering streaming records with their latest single, “As If It’s Your Last.”

The YG Entertainment Korean girl group, which only just debuted last year with “Whistle” and “Boombayah,” has already busted straight through the 10 million, 20 million and 30 million view YouTube records previously held by longer established acts, including BTS and TWICE.

The troupe notched 20 million views on their “As If It’s Your Last” video in just 47 hours, besting BTS’s “Not Today” record, and then the 30 million mark after 4 days and 11 hours, beating out TWICE’s February “Knock Knock” record, according to Soompi.

They’re also now responsible for the most viewed music video in 24 hours for a K-Pop group, ever.


Not too shabby.

And with 32 million views (and counting) at the moment, it sure seems like they’ll be notching the records for each following 10 million increment, too. Go, girls, go.

Contribute to BLACKPINK’s global domination by giving the video a(nother) view below.

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