Bruno Mars Earns First No. 1 Album
Three months to the day after its release, Bruno Mars‘ ‘Unorthodox Jukebox’ has landed at No. 1 on the Billboard Top 200. Better late than never for the crooner. It marks the first time the singer has had a No. 1 album, so congrats!
According to the stats, the record cruised into the top slot on the charts with 95,000 copies sold. The album was bolstered by aggressive sale pricing on Amazon. It was being offered for just $1.99 for a day (Tuesday, Feb. 26) so people gobbled it up. The economy sucks — who wouldn’t love snatching up an album for two bucks?
It was a strategically timed price drop, since Billboard won’t count sales of an album priced below $3.49 within the first four weeks of release. Mars’ album came out on December 6, so the $1.99 sales were eligible for the overall tally.
The price increased to $3.99 for the rest of the week. Not as cheap, but still super affordable.
The album would not have reached this milestone had it not been for the aggressive price dropping, as detailed in this report. If you like to analyze numbers and stats, and to dissect the state of the music industry sales saga, then read it.
If not, be happy for B. Mars for his first No. 1. He’s a bonafide star whether he’s No. 1, 2 or 10 on the sales charts.
Watch the Bruno Mars ‘Locked Out of Heaven’ Video