"This is my sanctuary -- this is my home. This is where I feel most comfortable." Jason Derulo is seated like a king at the epicenter of a rented studio in Burbank that is encased with a simple, yet modern aesthetic -- black leather sofas and muted-colored walls, a switchboard only used by the elite producers, and glass windows dividing the studio from the adjacent sound booth. Dim lighting hovers over us, but Derulo's demeanor is anything but dark.
Electronic dance music is hot. David Guetta is topping the charts worldwide, Skrillex is winning Grammys and Deadmau5 is big enough to feud with Madonna. But Avicii (real name Tim Bergling) is on the road to outshine them all. He’s also smart enough to make friends with the Material Girl, who introduced Ultra Music Festival goers to the 22-year-old before his set.
Our first introduction to Rachel Crow is impossible to forget. The grinning, effervescent contestant won over hearts as soon as she stepped out on the 'X Factor' stage last year and explained why she deserved to win: "I'm a girl -- I need my own bathroom!" Her honesty, paired with booming vocals and hip-throwing attitude, got her to the Top 5 on the show. She represented 'swagger cuteness,' if there's even such a term.
Flo Rida is one of the most ubiquitous hit makers today. You pretty much can't go a day (or, let's be real, an hour) without hearing one of his tracks on Top 40 radio or at a club. What's remarkable is that every single song, while having similar elements -- a killer beat, infectious hook and signature flow -- has its own distinctive elements, whether it be a unique voice on the hook like Sia in 'Wild Ones' or a tongue-in-cheek theme like 'Hey Jasmin.'
Three years after finishing as runner-up on the U.K. version of ‘X Factor,’ Olly Murs is a huge star on that side of the Atlantic, with two hit albums to his credit. Now, he’s crossing over to the U.S. with an upcoming record featuring the single ‘Heart Skips a Beat,’ which co-stars alternative rap duo Chiddy Bang.
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