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Charli XCX Addresses Marina And The Diamonds Photo Shoot Similarity: ‘I’m Not Here to Replicate or ‘Steal’ Art’

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Charli XCX and Marina and the Diamonds have toured North America together and even collaborated on a song at one point, but a recent photo shoot just brought the two a little too close for comfort.

As part of her collaboration with Impulse, a fragrance company in the UK, Charli teamed up with photographer Charlotte Rutherford for a photo shoot to advertise her new “Why Not?” limited edition spray.

Only problem? The neon jungle set looked a whole lot like the shoot for Marina’s “Immortal” cover art from her Froot campaign, which Rutherford shot for Marina — and not only did Marina’s observant Diamonds notice, but the singer herself did too.

“That FROOT looks familiar!” Marina reportedly wrote on a now-deleted photo from the campaign on Rutherford’s Instagram. (Screenshots provided above.) Later on, Marina alluded to the situation again on Twitter.

“Imagery is artistic property. Please respect your fellow artists,” she wrote.

Atlantic
Atlantic

In what was a rather classy move, rather than spiraling into a subtweet war, Charli posted a very honest message on her Instagram explaining the situation, confirming that the two shoots indeed looked familiar.

“You know what, sometimes you do a photoshoot standing infront of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That’s just how things happen in the industry I work in,” Charli explained in a lengthy post on Instagram this morning (March 11).

“I had not seen the artwork for the Marina And The Diamonds (@marinagrams) song ‘Immortal’, and it was not an inspiration for this photoshoot or the campaign as a whole. I’ve seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it’s a shame for both myself and Marina that this has happened. I’m not here to replicate or ‘steal’ art or things that have already been done. What’s the point in that? I’m here to do my own thing and create my own art.”

“.@MarinasDiamonds i’m guessing this is aimed at me. if so, response posted here. sending positive vibes 💜✌️ ,” she wrote in a message to Marina on Twitter, adding: “fyi i’m not shading/dragging/beefing. that’s not something I do. I’m just being direct and setting the record straight. 💜”

The photographer has yet to respond on social media, although it would seem that if Marina’s Diamonds and Charli’s Angels were to be upset at anyone in this situation, it would be the professional who styled and shot the photos for both artists — not the artists themselves. Play nice, fans.

See Charli’s full message below.

You know what, sometimes you do a photoshoot standing infront of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That's just how things happen in the industry I work in. The image in discussion (not this one), which a lot of fans have been making noise about online, was from a photoshoot for a fragrance brand I have been working with for a while. The point of the shoot is to make the promotional image reflective of the packaging, as I have done on previous collaborations with them. This particular scent is a summer scent, with lemons and hints of burnt orange, the design is tropical, bright yellow with pineapples, palm trees and sunglasses printed on the can. The whole brief for the campaign was based around a tropical theme, which is what the brand aka "the client", wanted. Hence the direction of the photoshoot. I had not seen the artwork for the Marina And The Diamonds (@marinagrams) song "Immortal", and it was not an inspiration for this photoshoot or the campaign as a whole. I've seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it's a shame for both myself and Marina that this has happened. I'm not here to replicate or "steal" art or things that have already been done. What's the point in that? I'm here to do my own thing and create my own art. As I've said, the image in question, which I believe Marina had previously commented on on the photographers Instagram, was for a brand based photoshoot for a tropical, lemon scented fragrance campaign (what was I supposed to do – shoot it in the snow?!). It is not the artwork for my own album or single. That's all I need to say really. Everybody enjoy your Friday. Love to all. Tonight is the launch of my record label Vroom Vroom Recordings. Im very excited and can't wait to start releasing more music from myself and other artists that I love.

A photo posted by CHARLI XCX (@charli_xcx) on

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