Go Behind the Scenes of Cher Lloyd’s ‘With Ur Love’ Video
The tiny dynamo said that she wanted it to be something that was "not predictable for a love song." She wanted to create something darker. Mission accomplished.
The onetime British 'X Factor' contestant also said, "I was never into ball gowns, but I obviously am now," since she wore virginal and villainess gowns in the clip.
The director gushed about what a joy the singer is to work with, while Lloyd concurred that the team behind this video was able to push her to take an extra step without going too far.