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Go Behind the Scenes of Cher Lloyd’s ‘With Ur Love’ Video

Cher Lloyd takes us behind-the-scenes of her video for ‘With Ur Love‘ in this two-minute footage, revealing why she chose to mix light with dark in a clip for a love song.

The tiny dynamo said that she wanted it to be something that was “not predictable for a love song.” She wanted to create something darker. Mission accomplished.

The onetime British ‘X Factor‘ contestant also said, “I was never into ball gowns, but I obviously am now,” since she wore virginal and villainess gowns in the clip.

The director gushed about what a joy the singer is to work with, while Lloyd concurred that the team behind this video was able to push her to take an extra step without going too far.

Next: Cher Lloyd Is How Short?!

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