Demi Lovato Named Global Brand Ambassador for N.Y.C. New York Color

Demi Lovato continues to build her brand portfolio outside of music. In addition to her existing fashion lines, the 22-year-old pop star has just been named the Global Brand Ambassador for N.Y.C. New York Color.

Lovato tweeted on Friday, Sept. 26: "So excited to join @nycnewyorkcolor as a Global Brand Ambassador! Can't wait for you to see all of the amazing new products!!!"

In a statement to MTV News, Johanna Businelli, Chief Marketing Officer for Color Cosmetics, says, "Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi’s fans."

The company says that Lovato will start appearing in their marketing campaigns beginning in 2015.

The announcement comes after the 'Really Don't Care' singer recently revealed that she is working on a skin care line, as well as a new line of colorful hair extensions.

Is there anything this girl can't do?

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