Demi Lovato Laces Up to Be New Face of Skechers [PHOTO]
Skechers is pairing up with a new face of pop, and that gorgeous face belongs to none other than Demi Lovato.
The 21-year-old star is teaming up with the shoe brand through 2016, so Lovatics can expect a lot of stylish Demi in the future! She’ll be popping up wearing awesome kicks in TV, print and digital ads beginning this fall.
“We’re very excited to have a young singer, like [previous faces] Britney Spears, Christina Aguilera and Carrie Underwood,” said Skechers CEO Robert Greenberg, per Women's Wear Daily.
Speaking of the early 2000s, they’re a big part of why Demi chose the job. “My generation grew up with Skechers,” she explained in a statement (via MTV). “Now with their cool styles and fun colors, I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
She’s getting a head start on her new gig, already seen out and about in New York rocking a pair of pink, black and leopard-print Skechers sneakers. And just like that, we’re sold!