Contact Us

Demi Lovato Laces Up to Be New Face of Skechers [PHOTO]

Demi Lovato
Rommel Demano, Getty Images

Skechers is pairing up with a new face of pop, and that gorgeous face belongs to none other than Demi Lovato.

The 21-year-old star is teaming up with the shoe brand through 2016, so Lovatics can expect a lot of stylish Demi in the future! She’ll be popping up wearing awesome kicks in TV, print and digital ads beginning this fall.

“We’re very excited to have a young singer, like [previous faces] Britney Spears, Christina Aguilera and Carrie Underwood,” said Skechers CEO Robert Greenberg, per Women’s Wear Daily.

Speaking of the early 2000s, they’re a big part of why Demi chose the job. “My generation grew up with Skechers,” she explained in a statement (via MTV). “Now with their cool styles and fun colors, I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”

She’s getting a head start on her new gig, already seen out and about in New York rocking a pair of pink, black and leopard-print Skechers sneakers. And just like that, we’re sold!

Demi was seen walking around rocking a new and super cute pair of Skechers.

Demi Lovato
Pacific Coast News

Next: Best Demi Lovato Hairstyles

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://popcrush.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Popcrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Popcrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!