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Diddy Celebrates in Ciroc Ad, Handing Out Free Metro Cards On New Year’s Eve


It’s not even Dec. 31 and Diddy is already celebrating the upcoming new year. The rap mogul channels the late Frank Sinatra and the Rat Pack in his new ad for his vodka line Ciroc.

The commercial features Sinatra’s classic tune ‘Luck Be a Lady’ as Diddy and his celebrity pals party the night away in Las Vegas. “Frank Sinatra made some of the most iconic records of our time. It is truly an honor to use his music again for this campaign,” said the Diddster. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than Ciroc; a brand that has become synonymous with celebratory occasions.”

If you watch closely, you will notice several talented actors in the clip, including Aaron Paul (‘Breaking Bad), Jesse Williams (‘Grey’s Anatomy’), Chad Michael Murray (‘One Tree Hill’) and Michael K. Williams (‘Boardwalk Empire’). Of course, Diddy’s right-hand man is veteran actor Frank Vincent, who is known for his roles in classic mob flicks like ‘GoodFellas’ and ‘Casino.’

However, with all of this drinking and partying, comes responsibility. That’s why Ciroc’s city reps will hand out prepaid debit cards and Metro cards in major cities on New Year’s Eve so party goers won’t drink and drive on the festive night. Thanks Diddy!

So celebrate in style and be safe during the holiday season.

Watch the Diddy ‘Art of Celebration’ Ciroc Promo Video

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