Diddy showed how proud he is of his roots with a new tattoo on his forearm. The Bad Boy exec and rapper inked the New York magazine logo on himself -- and earned pretty high praise from the publication.

While we know Diddy loves the Big Apple, where he was raised and where he raised his own empire, we're surprised the mag didn't indulge in a little copyrighting talk with the savvy businessman. Instead, they tweeted their approval with a link to Diddy's photo. Cute!

Watch the Diddy-Dirty Money 'Hello Good Morning' Video