Puff Daddy, P.Diddy … Swag? Diddy Changes His Name Again

The artist known at various times as Sean Combs, Puff Daddy, P.Diddy and, most recently, Diddy, is changing his name once again. For the next week, the hip-hop mogul would like to be known as Swag.

In a video post, Diddy said he recently recovered from being sick, and now that he's feeling better he'd like to be known as Swag for the next week. "In honor of my comeback … for this week only, you can call me by my new name, Swag!"

The rapper-producer has set up a Twitter account under @iamswag to complement his regular Twitter page, @iamdiddy. His first post on the new page: "Allow me to introduce myself -- I am Swag."

Watch Diddy Talking About His New Name