Eden xo, ‘Too Cool to Dance’ [VIDEO PREMIERE]
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Jessica Eden Malakouti (formerly known as Jessie and the Toy Boys) has transformed herself into Eden xo. The bubbly blonde California native is back with her debut single, ‘Too Cool to Dance’ — and PopCrush has the exclusive premiere of a homemade music video she wants to share with her fans!
The endlessly catchy tune is reminiscent of ’80s Madonna, and the vid totally takes on the same retro vibe, complete with LOL-worthy shots of poodles exercising in old-school workout gear. The bold, colorful video is the perfect compliment to the upbeat track, and Eden xo uses it as an outlet to showcase her adorable personality, rollerblading in a bikini and moonwalking in sneaks — proving that she really isn’t too cool to shake it like no one’s watching. Work it, girl!
As Jessie and the Toy Boys, she opened for both Britney Spears and Nicki Minaj on the Femme Fatale Tour, and is psyched to transfer her strong, uplifting message of “be yourself” into her new moniker of Eden xo.
“This song is basically about letting go and not caring what other people think, that’s my mantra!” she said about ‘Too Cool to Dance,’ which was produced by Fred Falke (who has worked with Ellie Goulding and Daft Punk), and Virgin Records’ Ron Fair, who has worked with artists including Christina Aguilera, Fergie and more.
Check out the exclusive premiere of Eden xo’s new ‘Too Cool to Dance’ video above.