Florida Georgia Line Join Outnumber Hunger Campaign to Feed Americans
Florida Georgia Line will fight hunger nationwide as part of General Mills’ third annual Outnumber Hunger campaign. In previous years, the company has partnered with Feeding America and Big Machine Label Group to help Feeding America secure more than 25 million meals for local food banks.
Florida Georgia Line’s Brian Kelley and Tyler Hubbard are the face of this year’s campaign, which kicked off on March 12. The duo, along with other Big Machine artists, will be featured on more than 90 General Mills products, including Cheerios and Yoplait.
Americans can join Florida Georgia line in the fight against hunger by entering a code from these specially marked boxes at outnumberhunger.com. For each code entered by Jan. 31, 2015, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. Additionally, General Mills has already contributed $600,000 and could donate as much as $600,000 more, depending on online code entry.
A highlight of the campaign will be a special live concert at the LINQ in Las Vegas on April 4, 2014. The show will feature performance from Rascal Flatts, Justin Moore, Thomas Rhett, The Cadillac Three, Cassadee Pope, Danielle Bradbery, and — of course — Florida Georgia Line.
“Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds,” Hubbard, said in a press release. “This year, we’re proud to take an even bigger role in the fight against hunger and rally the nation to help those in need.”
Watch Florida Georgia Line Talk About the Outnumber Hunger Campaign