Does your fave have what it takes to rule over the kingdom of social media? PopCrush's King & Queen of Social Media Contest is a month-long competition to determine 2017's social media pop royalty.

This year’s King & Queen of Social Media competition kicks off today, with two very different music stars in the running for the ultimate social crown.

Up first is Camila Cabello, the Fifth Harmony singer-turned-solo artist who occasionally finds herself "Crying in the Club." Boasting over 11 million followers, the glowing pop star is already a veritable social media princess, but does she deserve the ultimate crown?

Battling Camila is Brazilian icon and media darling Gretchen, the bunda-shaking singer beloved for her big personality and sexy dance skills. She's already a meme/butt queen, but can Gretchen "Swish Swish" her way past Camila to become social media's reigning rainha?

The battle starts now: Place your vote between Gretchen and Camila Cabello for 2017's Queen of Social Media! This round ends on Friday, July 28 at midnight.

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