Gwen Stefani Expands Fashion Empire With Children’s Line at Target
Gwen Stefani is as famous for her fashion-forward style as she is for her solo efforts and her work with No Doubt. The ever-stylish mom of two toddler sons is expanding her fashion empire beyond her high end L.A.M.B. line and her mid-range priced Harajuku Lovers line by launching Harajuku Mini, a collection of clothing for children which will be sold at discount retail superstore Target.
Many department store designers have partnered with Target for affordable capsule collections to great success — so Stefani is joining a long line of mega successful clothing, shoe and handbag brands in creating clothing for a bigger cross-section of customers.
“Harajuku Mini is a dream come true,” the ‘Hollaback Girl’ told fashion trade Women’s Wear Daily. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”
Stefani said that Target has allowed her complete creative freedom so she can “design kid’s clothing that [are] different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.” That’s a fashion Holy Trinity right there, and if anyone can ensure that a low-priced line still looks and feels good, it’s Stefani.
Harajuku Mini won’t be available until the holiday shopping season. The line is scheduled to land in stores in November, so you can stock up for the niece, nephew, kid or little tyke in your life. Something tells us that Harajuku Mini attire will look like the outfits Stefani’s sons Kingston and Zuma wear.
Watch the Gwen Stefani ‘Cool’ Video