Rihanna plays a caged prisoner in a fright wig, among other roles, in this jumpy Halloween video that juggles about a dozen different scenes. The dungeon where she's held also includes raggedy-dressed dancers, a stuffed wolf and rooms that reveal sideshows featuring different versions of the Bajan songstress. The quick, frantic edits make sure you never have time to think about the video's lack of plot and logic. At times, it plays more like a kinky S&M fantasy than a horror show, but to Rihanna, they seem to be pretty similar.

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