Justin Bieber is a real 'Heartbreaker' in his new commercial for The Key, his latest fragrance.

In the ad, a Selena Gomez doppelganger spritzes on the scent and has a lovely little dream about the Biebs. Bieber meanders around an old fashioned hotel to the tune of the upcoming single.

However, all you hear from 'Heartbreaker' is just, well, the word "heartbreaker" over and over. We're guessing it's an intro, outro or interlude part of the track, and it sounds vaguely similar to 'Boyfriend' in terms of its sparse style. Are you excited for it yet?!