Jay-Z, Kanye West’s ‘Otis’ Video to Drop Aug. 11
What are you doing at 8:56PM ET/PT tomorrow? Parking your butt in front of an MTV platform, that's what, since Jay-Z and Kanye West will drop the video for 'Otis,' the first single from their heralded 'Watch the Throne' album at that time. The 'Otis' video will land at all MTV platforms, as the hip-hop luminaries will unveil the video on MTV, MTV2, mtvU, MTV.com and BET. So mark your calendars for Thursday, Aug. 11 at 8:56 PM to take in all that is 'Watch the Throne.'
The vid, directed by Spike Jonze, will also air on MTV Jams and MTV Hits immediately post-premiere. An encore is slated for MTV2 at 11 PM ET/PT. So there are plenty of opps to watch, regardless of your schedule.
The song, in case you've been hanging out under a rock at the bottom of the sea, samples Otis Redding's 'Try a Little Tenderness' which children of the '80s will remember as the musical centerpiece in a key scene featuring 'Two and a Half Men' star Jon Cryer in the Molly Ringwald/Andrew McCarthy teen romance 'Pretty in Pink.'
There isn't much news about the video treatment, premise or concept, though. Photos leaked from the set, with the first featuring an American flag and Riccardo Tisci's cover art (he's a designer for French fashion house Givenchy). The second photo was of West and Jonze, whose most culturally discussed claim to fame until now has been directing Beastie Boys videos. (He also directed 'Where the Wild Things Are.')
A teaser video was also released on MTV, in which Kanye West is seen letting out a huge scream in the middle of a ring of fire. It looks as if Spike Jonze is filming Ye and Jay's video at an airport hangar, and the rappers are seen in front of an American flag, with Yeezy grabbing the camera and releasing another shout before the screen goes black.
Don't forget: The 'Otis' video debuts on MTV tomorrow night at 8:56 PM ET/PT. Be there.
Watch the 'Otis' Video Teaser