Jay-Z and Madonna to Get Their Own Non-Music YouTube Channels
Watch out, television -- YouTube, Google and the music world are teaming up to take you down. What was once the go-to site for the 'Charlie bit me' video will now become a staple for TV, as the 'Tube is set to launch 100 online channels, which will leave room for Jay-Z and Madonna to each grab their own slots.
YouTube is forking over a big chunk of change (say, to the tune of $100 mil) to see that they become less of a grassroots site and more of a reputable show host. That's good news for the media generation, who by 2012 will be able to click to the site to grab a whole day's worth of new, original programming daily -- more than anyone can actually view in one sitting, given the need for sleep, food and fresh air. Of course, those things will likely become obsolete soon after (we kid, of course...).
No official word on how exactly Jay-Z and Madonna will sort out their non-music programming, but they'll be given roughly $5 million each to do with as they please. With Madonna's directional debut still fresh on the brain, and Mr. Beyonce's love of blogging, we don't think they'll have any trouble keeping our interest.
YouTube content global head Robert Kyncl said it best when he remarked, "Today, the web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube."
Now, can we get a Justin Bieber channel, please?