Justin Bieber’s long-awaited album Purpose is due out in about two weeks, and he’s about to take his promo game to the next level.

According to Hits Daily Double, the “What Do You Mean?” singer will reportedly return once again to The Ellen DeGeneres Show for an entire week leading up to the album’s release date, possibly garnering him more sales. And it makes sense that he’d go all out — Bieber has some formidable competition as One Direction’s fifth album Made in the U.S. is set to be released on the same day.

But so far, so good. Purpose currently sits comfortably at No. 4 on the iTunes pre-order chart and his new single “Sorry” is at No. 2, bested only by Adele’s “Hello.” Even still, “Sorry” managed to beat out “Hello” for Most Added on Pop radio this past week.

In a recent interview with Nick Grimshaw, Bieber said he’s most excited for Purpose because he feels he was fully able to demonstrate who he is as an artist with this album.

Likening himself to Justin Timberlake, Bieber said, "He was in NSYNC and of course they had an amazing sound but it was also, it was young. It was for teenagers. And I feel when he transitioned and started making ‘SexyBack’ and stuff, he really found something that was unique to what he was feeling and what he wanted to do. So I think it takes time as an artist to develop your style and develop what you like and what you don’t like.”

Bieber also unveiled part of his album track list earlier today (October 28) when he posted six images of walls covered in graffiti, each of which spelled out a different song title. We're still waiting for the rest, but you can check out the first few tracks here.

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