Justin Bieber loves a lot of things: his Beliebers, Selena Gomez, Canada, the word "swag." But a frequently forgotten love of Bieber's? The color purple -- not the novel, though we're sure a young man of his wealth and taste could appreciate it, but the hue.

The color is the shade of royalty and spirituality, so it's perfectly appropriate for Bieber: he's pop's reigning prince and makes no secret of his proud Christian faith.

Aside from all that? It's gorgeous and universally flattering. Take a look at Bieber's best purple fashion moments and revel in all that violet swag.