Justin Bieber Gets Personal in Creative Someday Interactive Promo
If you’ve ever dreamed of appearing in a Justin Bieber video, here’s your chance. The teen star has created an interactive promotional vid for his fragrance Someday that can include personal photos uploaded by users.
At experience.justinbiebersomeday.com, Bieber appears in a short clip in which he claims to be obsessed with a girl he passed on the street the other day. “The thing I remember most was your amazing scent,” he says. “Your fragrance was unforgettable. I couldn’t get through the crowd, so I managed to snag a few pics.”
Bieber then holds up his phone, revealing a series of images of the girl he saw. The images are blank in the promo video, but users can upload their own pictures and they will appear in the video, making it seem like Justin is talking about them. It’s a teenage girl’s dream come true!
Bieber’s Someday fragrance has been a hit, earning record sales figures when it hit Macy’s this summer, including $3 million from one location alone. The fragrance is currently for sale on the Macy’s website in perfume, body lotion and hair mist varieties.