Justin Bieber is giving more clues to "unlock the dream" in his latest TV spot for his new fragrance, the Key.

In the new clip, which follows another commercial featuring a Selena Gomez look-alike dreaming of Biebs, Bieber takes a key and inserts it into a lock. But before then, he gets it from a girl, wears it around his neck and looks somewhat sad. Is the dream a bummer? Or is he sad that the dream is just that -- a dream -- and not real life?