Justin Timberlake Creates Fan Montage for ‘Not a Bad Thing’ Music Video
Justin Timberlake’s new music video for his latest single ‘Not a Bad Thing’ is comprised of touching photos and video footage submitted by fans showing how love has positively impacted their lives. The montage video is an incredibly cool and unique way to get others involved in the message that love is a beautiful thing.
The ‘Mirrors’ singer turned to fans through social media to help complete his latest project. Using the hash tag ‘NotABadLoveStory,’ fans submitted material that epitomizes the love in their lives. The music vid is a mishmash of people and small glimpses into their lives, and the effect creates a diverse and completely heartfelt video that’ll have you reaching for your own loved ones.
The best part of the video is that JT chose to focus on all types of love. It kicks off with footage of an expectant mother’s stomach, where you can see her baby moving around. There are photos of parents with their kids, and a funny clip of a woman graduating university. It’s not just about romantic love — though there is plenty of that as well — but about every type of love we’re lucky enough to experience.
Check out the ‘Not a Bad Thing’ video up above, and give your loved ones a hug!