Katy Perry is featured in a new set of ads for ghd haircare products, in which she channels the sexy side of Snow White's Evil Queen and the allure of the Roaring Twenties.

The pop star looks oh-so-tantalizing in the new images, which promote the UK-based company's new Scarlett Collection. The photos were shot by the world-renowned photographer David LaChapelle.

The '20s-inspired pic has Perry in a tailored flapper girl dress, complete with a matching peach boa. She's standing seductively on a fire escape next to a neon sign that emphasizes the "hot" in hotel. Coincidence? We think not.

The second image shows the singer as a vamped up Evil Queen, holding a bitten apple in her right hand. The tag line on the bottom of the ad says: "You can do anything with your hair." However, we doubt anyone is really looking at Perry's coif.

The 'Teenage Dream' singer teamed up with ghd earlier this year, released her first set of LaChapelle ads one month after the announcement. "“Sassy, stylish and sexy … Katy is the perfect partner for ghd,” CEO Paul Stoneham said about the star in March. Products from the UK brand are currently available at Sephora.