What time is it? It's time for Kelly Rowland to show off her newest accessory line. The former Destiny's Child songbird has teamed up with watchmaker TW Steel to launch her own CEO Tech Special Edition timepieces.

K.Row appears in a promo video called "This Is My Time" touting her high-end watch collection and how her partnership with TW Steel CEO Jordy Cobelens evolved. "The collaboration was very organic. I was already a fan of TW Steel when I met Jordy and we started thinking about the collection," she said.

The watches comes with a big face with rose gold detailing, 56 stones and crocodile-printed wristbands. They come in two colorways, pink and blue, which are Rowland's favorite colors. "I absolutely love the face, and I love the fact that it's comfortable, it [doesn't] feel heavy," she explains in the video. "For me, it was having that dose of masculinity but putting my own feminine touch on it. It definitely made me feel stronger."

"I have a big smile on my face," she beams. "Everything has come together so beautifully, so incredibly stylish. This is my time."

The CEO Tech Special Edition watches are pricey at $1,295, but if you're interested in making a big statement on your wrist, you know what time it is. You can cop a timepiece at TWSteel.com.

Watch the Kelly Rowland "This Is My Time" TW Steel Promo Video