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Kim Kardashian Video Game on Track to Earn $200 Million a Year

Kim Kardashian
Michael Buckner, Getty Images

Kim Kardashian: Socialite, reality star, model, fashion designer and now video game entrepreneur?

Bloomberg reports that ‘Kim Kardashian: Hollywood,’ a free-to-play video game app available on iOS and Android devices, has been a hit since its launch on June 25 and is on track to earn almost $200 million a year.

The game was developed by Glu Mobile Inc, whose CEO Niccolo de Masi told Bloomberg, “It might be our biggest game of the year.”

‘Kim Kardashian: Hollywood’ takes the player through a virtualized Hollywood guided by an avatar of Kim, who offers advice on going from E-list to A-list status. While the game is free to play, users advance by spending real money on virtual currency. For example, a user could spend $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs four virtual dollars, while buying a necklace could cost 400 virtual dollars.

In addition to being a money maker, the app is also being highly rated by users. Currently, ‘Kim Kardashian’ is the only top 10 app in the iTunes App Store that boasts a five out of five star rating.

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