Lady Gaga to Launch Her Own Brand of Bottled Water
Move over 50 Cent! You may have invested in VitaminWater and reportedly netted $100 million when Coca Cola bought the beverage brand, but someone else is taking an interest in beverages... er water. Lady Gaga is looking to enter the celebrity beverage sweepstakes with her own brand of bottled water.
With her Fame perfume successfully launched this fall, Gaga is now turning her attention to other branding endeavors and marketing opportunities.
According to The New York Daily News a source revealed that Gaga and her Haus of Gaga team are working on a bottled water venture, and everything, even the shape of the bottle, is being kept top secret and under wraps.
This Gaga water must really be something!
"Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies. We know that the water drink is due out in the near future. No one has seen prototypes of the bottle," the source told the paper.
Well, let's not forget that Fame was the world's first-ever black perfume. It's the color of soot in the flacon, but sprays on clear, which is brand spanking new, proprietary chemistry in the fragrance industry. So expect Gaga's water to be something we've not yet seen. She wanted her fragrance to be totally unpredictable and her water brand should follow suit.
Perhaps the bottle will be shaped like a high heel?
The drink has been in the pipeline for months, and the Gaga team is preparing for a high profile, multi-million dollar launch. We'll be watching and sipping.
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