Lady Gaga + Intel to Collaborate on ‘Unique Music Experience’ for the Grammys
Yesterday (January 5) at the Consumer Electronics Show in Las Vegas, Nevada, multinational tech giant Intel announced a handful of upcoming products, technologies, and collaborations that will support their efforts “to deliver new and amazing experiences throughout daily life” and to “[unleash] human creativity through music, art, robotics, and invention” (via Business Wire).
And who better to champion a vision of “human creativity through music” than Lady Gaga?
Intel CEO Brian Krzanich announced that Intel would be collaborating with Lady Gaga as part of the company’s “multiyear partnership” with The Recording Academy for its “Next Generation of GRAMMY® Moments” initiative that will launch during Grammy’s week in February 2016. The purpose of the collaboration is to help people “see, engage and be amazed by the evolution of technology in music.” Krzanich also explained that Lady Gaga will serve as the first of many artists to create a “unique music experience” that will “showcase technology through creativity at the highest level.”
Intel also released a teaser video for the project, which features Lady Gaga explaining its vision and her involvement. It takes place in a stark cement warehouse with Gaga eventually emerging from a cube in a stunning white gown.
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“I have the potential to imagine the unimaginable, think the unthinkable, see the unseeable,” Gaga narrates in an ominous monotone. “With the arsenal of the world’s leading technology at my fingertips, I now have the ability to invent the un-inventable.” “Our partnership will culminate,” she concludes, “with a performance that inspires to remind the world of the seed of innovation, the wizard behind the curtain, the mind behind the machine.”
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