Lana Del Rey Dishes on ‘Born to Die’, Plans Club Tour for October
Lana Del Rey may have come under fire for her ‘Saturday Night Live’ debut, but there is one thing her detractors and supporters can agree on: she has a superb PR and marketing team behind her.
She also has some superb collaborators. The ‘Video Games’ singer revealed to MTV some of the legends working with her on her debut album, ‘Born to Die,’ as well as where and when she’ll perform to promote it.
“Sonically, I always knew exactly what I wanted,” Del Rey told MTV. “That’s really the only thing I do know. The rest of it was sort of up in the air. I’ve been a writer for a really long time, and a sort of bad composer, but a composer nonetheless. It was something I did alone for some time and then became a collaborative effort as I met better and better people.”
Del Rey worked with Justin Parker on much of the album, as well as Larry Gold, who previously handled string arrangements for Justin Timberlake and Jay-Z. Throwing another hand into the production efforts is Emile Haynie, who’s worked with Eminem and Kanye West. “Justin started lacing the tracks with melancholic chords, brought out the bittersweetness that I wanted,” Del Rey said, “and Emile kind of kept it really dark and f—ed up with his heavy beats, and Larry kept it soaring and gorgeous with his strings. Everyone knew the direction I was going in, and it was very much a collaborative effort.”
Despite her album sounding stellar, Del Rey is being quite crafty with her choice of venues in which to promote it. Following her stint at SXSW, he ‘Blue Jeans’ chanteuse will embark on a full tour this October, but with a twist. The artist formerly known as Lizzy Grant told MTV, “I’m capping every venue at 900 [capacity], because I don’t want to perform for more [people] than that.” Fair enough, but isn’t that also a clever way to market yourself so you can say you sold out your tour stops?
“So what I want to do is do three nights in New York, at like Irving Plaza, and then three nights at the El Rey in L.A., and then, in between, do 15 cities, and cap it at 900 venues,” Del Rey expounded. “And everybody [at her label, Interscope] is onboard, so that’s what we’re going to do.”
Here’s hoping she can move 900 tickets per show. Considering her much maligned ‘SNL’ debut and the fact that she told fans herself that they “can’t expect too much” from her live shows, that may prove a challenge.
Watch Lana Del Rey’s MTV Interview