Lana Del Rey Goes ‘Twilight Zone’ in ‘Lust For Life’ Album Announcement
“You know, in this town, an artist really needs a lot of space when they’re trying to create something special.”
And so begins the brilliantly eerie, black-and-white trailer for Lana Del Rey‘s Lust For Life, her newly announced fifth studio record. (We should have known something was coming once that LDR filter popped up on Snapchat this week.)
The Queen of Coney Island-turned-Moon Queen, who now resides in the “H” of the Hollywood sign (cue thousands of L.A. fans marching their way up to go try and find her), transcends time and space in the entirely Twilight Zone-looking trailer for her new album.
The teaser touches on the same lyrical and visual themes of the album’s lead single, “Love”: great uncertainty in these troubled times, retro-futurism, and a desire to assuage the fears of her fans. This record is for us, after all. Also, she is most definitely an unapologetic witch — and her powers seem to be working thus far.
“I made my first four albums for me, but this one is for my fans and about where I hope we are all headed,” Lana previously said of Lust For Life. It’s official: Lana Del Rey is going to save us all this year.
Read the full transcript and watch the Lust For Life album trailer, as well as the supplementary teasers on her Instagram, below.
“You know, in this town, an artist really needs a lot of space when they’re trying to create something special. A place to cultivate a world of their own, far away from the real world that’s around them. Luckily for me, I live right inside the middle of the “H” of the Hollywood sign, and this is how I spend most of my nights, perched high above the chaos that swirls within the City of Angels below. Now don’t get me wrong, I love to dip my toe into the muck and the mires of the city every now and then — especially on Tuesdays. But truthfully, when I’m in the middle of making a record, especially now when the world is in the middle of such a tumultuous period, I find that I really need to take a space for myself, far away from real life, to consider what my contribution to the world should be in these dark times. So each morning, I have the luxury of asking myself, “What shall I cook up for the kids today? Something with a little spice? Something with a little bitterness, but is ultimately sweet? Or, shall I take the day off and turn down the fire and just take a moment to send my love to them over the ether?” Because sometimes, just being pure of heart and having good intentions and letting them be known is the most worthy contribution an artist can make. So, even though these times can feel a little bit crazy, they’re not so very different from what other generations have experienced at one time or another before. Amidst all the uncertainty, and as we transition out of one era into another one, there’s no other place I’d rather be than smack-dab in the middle of Hollyweird making this record for you. Because you, and the music, and this place, are my love. My light. My lust for life.”
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