Poverty really has Louis Tomlinson seeing red.

One Direction's resident fashionisto (that's the masculine form of "fashionista," PopCrushers!) went all out for Red Nose Day. Tomlinson had not only a red nose, but also coordinating red hair for the U.K. charity event!

It's unclear if the color change is permanent or temporary, as Tomlinson hasn't commented on it, but it's pretty flattering with his perma-tanned skin and blue eyes, isn't it? And most importantly, it was effective: Red Nose Day earned a recordbreaking $113 million this year, and One Direction's 'One Way or Another (Teenage Kicks)' was the highest-selling Comic Relief single ever.

Watch One Direction Perform for Red Nose Day