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Madonna, ‘Gimme All Your Luvin” (Demo) – Song Review

Madonna
Gareth Catermole, Getty Images

“L-U-V, Madonna! Y-O-U, you wanna!”

That’s how Madonna‘s girly, exuberant new single ‘Gimme All Your Luvin” starts out. Who needs snippets when we have the whole song now?

The song reminds us of a less hollaback version of Gwen Stefani‘s playground ghetto fab ‘Hollaback Girl.’ Madge’s new song has a jumpy, wave-your-hands-in-the-air, cheerleader’y vibe and it revisits the electro pop vibe that Madge favored in the mid-to-late ’90s. There’s some synthy pop moments that you’d also find nestled on a Brit Brit album at this point. But it’s not new turf for the Material Girl. She’s corralling elements that have served her well on several of her albums.

Overall, ‘Gimme All Your Luvin” is super girly and features lots and lots of spelling in the lyrics, and plenty of studio treatment on the vocals. When Madge insists, “Don’t play the stupid game / Because I’m a different kind of girl / Every record sounds the same / You’ve got to step into my world,” we’re left wondering… Was … That … A … Diss? And to whom, since we thought this was a “love” song for a “boy!” Whose records all sound the same? Or was that some sort of lyrical metaphor? Claws up.

While Madge at 50 (and some change) is hardly a girl, we like her youthful and jubilant nature on this song. She’s the Material Girl always, not the Material Woman! You know you were spelling along with her after two listens. Don’t deny it. Embrace your inner girl!


Listen to the Madonna ‘Gimme All Your Luvin” Demo

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