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Madonna’s Truth or Dare Fragrance to Hit Stores in March 2012

madonna truth or dare perfume
Dave Hogan, Getty Images / Coty

Madonna is all set to launch her new lifestyle brand next year, and now it has been announced that the line’s signature fragrance, Truth or Dare, will hit stores in March 2012.

According to Pink Is the New Blog, the Coty-backed scent will be available exclusively at Macy’s this spring, and will be accompanied by an ad campaign by Fabien Baron, who was the mastermind behind the promotion around Madge’s 1992 ‘Sex’ book.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well,” Madonna said in a press release. “Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere.”

She continued, “She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare.”

Truth or Dare by Madonna is said to be a blend of “narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light.” The fragrance will debut exclusively at Macy’s on March 26, 2012.

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