Does your fave have what it takes to rule over the kingdom of social media? PopCrush's King & Queen of Social Media Contest is a month-long competition to determine 2017's social media pop royalty.

This year’s King & Queen of Social Media competition kicks off today, with two very different pop stars in the running for the ultimate social crown.

In one corner of the ring is Maluma, Colombian reggaeton star and the Most Followed Male Latin Singer on Instagram. With over 26 million followers (and hundreds of sizzling selfies to choose from), is the Latin pop prince the rightful king of social media?

Up against Maluma is K-pop icon Psy, whose oft-hilarious Instagram boasts an impressive 203K followers. Whether he's sharing throwback baby photos, videos of him eating or comedic music video clips, the singer's social media always has "Gangnam Style."

The battle starts now: Place your vote between Maluma and Psy for 2017's King of Social Media! This round ends on Friday, July 28 at midnight.

The Best Celebrity Tweets of All Time: