Contact Us

Drama Surrounding Mary J. Blige’s Burger King Commercial

Mary J. Blige
HipHopStan.com

Mary J. Blige sings of having no more drama, but the R&B songbird is embroiled in some controversy over her Burger King commercial. The spot debuted this week and instantly went viral, much to the chagrin of the black community who criticized the ad as stereotypical.

The commercial in question features the Queen of Hip-Hop Soul singing about the food chain’s savory chicken wraps, which some critics have called it “buffoonery.” As Black Enterprise states:

“The television spot, which featured Blige singing the ingredients to chicken wraps in a song reminiscent of a Top 40 hit (as a comical group of patrons Bankhead Bounce and Raise the Roof), had many reactions — mostly negative — from raised eyebrows to utter disgust, and reminded many of us that stereotypes of dancing, singing, and chicken-loving black people still remain prevalent in the hearts and minds of advertisers.”

The ad was originally posted on Burger King’s YouTube channel but was promptly removed, which some believed was because of the brouhaha, but not so says Burger King. “The Mary J. Blige advertisement was pulled off of the Burger King YouTube channel due to a music-licensing issue, which Burger King is in the process of resolving,” said the rep (via AdAge). “We expect to have the ads back up and on air soon.”

The commercial is part of an advertising campaign to show off Burger King’s new health-conscious menu options with the help of such celebs as David Beckman, Sofia Vergara, Jay Leno and ‘American Idol‘ judge Steven Tyler.

Blige has not said anything publicly about the ad, which is rumored to have netted her a lucrative $2 million check.

What do you think? Does Mary J. Blige’s Burger King commercial played into stereotypes or are people overreacting? Tell us in the comments below.

Watch the Burger King Commercial Featuring Mary J. Blige

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://popcrush.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Popcrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on Popcrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!