Nicki Minaj and Ricky Martin Join MAC’s Viva Glam Campaign
Minaj and Martin will be photographed by David LaChapelle in Miami, and the new initiative will launch next year in February. Traditionally, MAC creates a special Viva Glam collection to raise money for the MAC AIDS Fund. One hundred percent of the sales are donated to support the fight against HIV/AIDS.
To date, the fund has raised $224 million exclusively through the sale of its Viva Glam products. Lady Gaga, Fergie, Lil Kim, Missy Elliott, Eve, Mary J. Blige and Christina Aguilera are among the former spokesmodels for the do-good campaign.
However, this isn’t the first collaboration between the beauty giant and the ‘Super Bass’ rapper. Last year, Minaj and MC teamed up to release a limited edition lipstick called “Pink 4 Friday” around the release date of her debut album.
“They had no idea how much this meant to me,” she told PEOPLE last November. “I am super excited about the lipstick because I never imagined that MAC would even recognize me this early on in my career. For them to name the lipstick after my album makes me feel like I can do anything in the world because they are such an important brand and such an important staple in our culture.”
Watch the Nicki Minaj ‘Super Bass’ Video