Nicole Richie has ditched her lavender locks for a cool new shade of icy blue.

The reality TV star stopped by ‘Good Morning America’ this morning to promote her new VH1 show ‘Candidly Nicole’ — and to show off her new bright hair.

Nicole has been rocking pastel purple since March, when she was dared by fellow purple-hair expert Kelly Osbourne to dye her hair a similar shade. Apparently the 32-year-old doesn’t back down from a challenge. Within a week, she was debuting her new lavender look!

In May, Nicole told PEOPLE that the purple dye was still chosen on a whim, and that she wasn’t committing herself permanently to the color. “I didn’t even know I was going to have purple hair until two days before I had it, so it’s hard for me to say if I’m going to have it for summer or not,” she said. “But we’ll see.”

And the conclusion is… bye-bye, purple! Nicole is now a frosty shade of blue. She shared a few photos of her new color on Instagram, captioning her look as "TRUE BLUE."

Nicole might've changed up her color, but she stayed true to her bun and bangs look!

Pacific Coast News

What do you think, PopCrushers? Should Nicole have stuck with purple, or are you digging the blue?