Nicole Scherzinger is New imPRESS Press-On Manicure Ambassador
With her stunning good looks and her role as an 'X Factor' judge thrusting her into the national spotlight, Nicole Scherzinger has picked up a new cosmetic industry endorsement. The judge/singer/dancer is now serving as the celebrity brand ambassador for imPRESS Press-On Manicure by Broadway Nails.
Press-on nails? Aren't those so 1985, not to mention flimsy and archaic, given the marvels of modern cosmetic engineering?
Not really. The product is getting an infusion of new support from the likes of Scherzy and new technology. Hell, even Lady Gaga is selling a brand of press-on nails in her Barney's holiday workshop.
imPRESS offers a salon-perfect manicure in seconds, without having to go to the nail joint to sit through the filing, cuticle nipping, painting and drying. You literally just peel and press. Or as the 'Zinger says in the commercial, "Peel, press and pow!"
"I am excited to be the brand ambassador for imPRESS Press-On Manicure. As a girl always on-the go, imPRESS is the perfect solution for a quick and easy, flawless manicure," Scherzinger said in a statement.
"imPRESS Press-On Manicure is the ultimate accessory to complete any look. With a variety of colors and patterns to choose from, there are endless options. imPRESS Press-On Manicure color nails look like a salon gel, but it is much faster to apply and take off … and change!"
As of this month, imPRESS Press-On Manicure will be available at major drug store chains and Walmart.
The nails are available in 24 colors and 12 sizes, in 18 colors and 18 patterns, so there's bound to be something for everyone. You can also change your look to suit your mood. Hello, brilliant and fashionable!
Watch Nicole Scherzinger imPRESS Commercial