OMI’s ‘Hula Hoop’ Video Busts Out the Carnival Costumes
Update, September 16: OMI has shared the video for "Hula Hoop," and appropriately-festive clip that features lots of barefoot dancing, poolside scenes and magnificent carnival outfits and massive headdresses. The song has yet to crack the Billboard charts, but perhaps the visual will give the "Cheerleader" single a boost. Watch above.
Jamaican singer OMI scored a No. 1 hit on the Billboard Hot 100 with the Felix Jaehn remix of "Cheerleader," and the track was one of 2015's biggest summer anthems. This week, the man born as Omar Samuel Pasley shared his follow-up, "Hula Hoop." If you loved OMI's first breakout single, you'll almost certainly love this one, too: It's also a reggae-lite love song, and in lieu of "Cheerleader"'s trumpet there's an equally festive saxophone. But will it reach the same level of chart-topping ubiquity as its predecessor?
The odds are definitely in OMI's favor, given the world's current love affair with breezy, island-influenced sounds. 2014 and 2015 have seen the rise of the tropical house sub-genre, popularized by Norwegian DJ-producer Kygo. He's scored two platinum-selling hits, "Firestone" and "Stole the Show," his beats are slow enough to dance on the beach without breaking a sweat, and he heavily favors the pan flute. People can't get enough of it.
Justin Bieber's new "What Do You Mean?" single also harnesses the light and airy dance sound of tropical house, and it's being hailed by Beliebers and critics alike. It's even winning over a few former Bieber skeptics.
Recent Bieber collaborator Diplo's Major Lazer project has also continued to push the Caribbean sound further into the mainstream with their third studio album, Peace Is the Mission. In addition to yielding another summer anthem, "Lean On," the group recruited reggae artists including Mad Cobra and Tarrus Riley for its pop-meets-dancehall blend.
Basically, there's a serious market demand for music that makes us feel like we're just steps away from a white sandy beach, wearing neutral-tone linen and drinking from a coconut. We all work so hard — who doesn't want to be on permanent vacation?
Pop fans' ears are clearly primed for OMI's latest, and he may just strike gold a second time. Listen to "Hula Hoop" above.
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